Nerves. I haven’t felt nerves like this since I did my first Ironman 5 years ago and certainly haven’t felt them at work for a very long time! I must be doing something new and awesome.

The Natural Health Products NZ show at the Due Drop Centre in Auckland is the reason I am nervous. We are exhibiting for the first time and my first time at a show too!

 

We have realised that we have some great raw materials that fit perfectly into this market and what better way to grow the company than to branch into a new market. As Sam mentioned previously we decided to coincide our rebranding with entering the Natural Health Products market. A lot of work but boy, does it look great.

 

As we started setting up, all the questions starting popping into my head - Had I remembered everything? Had I creased the banners when I packed them away? Did the tablecloth look ok and fit the table?

But I needn’t have worried as the stand looked mint.

 

There were some great speakers throughout the day and we met with plenty of potential new customers, which was obviously the goal of the day.

 

Top 3 things I learnt from the day –

Don’t take extra food, there is heaps there!

These shows are intense, so a wander outside in fresh air is good at points throughout the day.

I don’t need to be nervous next time.

 

Next up the NZPFA show in February. Bring it on!

By nat March 19, 2025
Round up of the NZPFA show in Auckland
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A busy run into the Christmas break for the APAC team
November 2024 marks a huge milestone for APAC Ingredients
November 13, 2024
November 2024 marks a huge milestone for APAC Ingredients. Midway through the year, we felt there had been a shift in both our offering as well as our end target markets. This in turn, led us to the decision to update not only our strategic direction but also the whole look and feel of the company. The NZ sourced Raw Material has become a huge point of difference for us and we wanted to reflect this in our new branding. We approached Vanilla Hayes who immediately picked up what we were putting down and have been instrumental in guiding us through this transition of focus. With the new branding being rolled out w/c 18th November 2024 along with attending our first NZ Health Products Innovation Expo, this is a new and improved APAC Ingredients and we cannot wait to continue to share our expertise in both the pet food and now, the nutraceutical spaces! – Sam, Director